Web Traffic Generation

Traffic is important in the whole system, make sure to focus most of your efforts on this part. You can have the best looking squeeze page with amazing follow-up emails, but if no one visits your squeeze page, then all of that means nothing. 

A word of caution: don’t get too preoccupied with getting your pages and emails perfect, they can all be edited and changed later. It’s important to just get something online and functioning, then start getting traffic and focus on conversion rates later. 

That’s not to say that you should put up ugly pages, but don’t spend all of your time trying to perfect them yet. With that said, here are four great ways to start getting traffic to your squeeze pages, in order of how easy and how quickly they can work.


Solo Ads:

Before I go into detail about solo ads I first want to say that you can find a lot of poor solo ad providers, people who are just in it to make a few bucks. They don’t care about their lists or the quality of the traffic they send you. But you can also find a lot of fantastic providers, people who do honestly care about delivering top-notch traffic. Solo ads over the years have gotten a bad name, but they still can work wonders, you just have to be a little more careful now with who you purchase them from. With that said, solo ads continue to be my first choice for quick traffic and gaining subscribers fast. 

In case you are not aware, a solo ad is when someone with an existing list is selling a certain number of clicks (usually 50, 100, 200, 300, etc.) from their list. For example, I can purchase 100 clicks from solo ad provider “Bob” for $40. I will tell Bob what link I want him to promote, which is usually my squeeze page. Bob will then email his list and tell his subscribers about my site. When a subscriber of his clicks to go to my site, that counts as one of the 100 clicks that I purchased. So how can you build your list up to 1,000 subscribers using solo ads? Simple math will tell you how many solo ad clicks you will need to purchase. 10 Looking back at the 40% conversion rate I mentioned earlier, if I purchased 100 clicks from Bob, I would end up with 40 new subscribers on my list. So if I kept purchasing 100 click solo ads, I would need to purchase 25 solo ads in order to get 1,000 subscribers on my list. 

It’s important to understand that you are not forced to only purchase 100 click solo ads. If you have found a good solo ad provider, you can ask them if they are able to deliver more than 100 clicks. If so, you can purchase more, which would cut down on the total number of solo ads that you will need. But for starters, I would only purchase 50 or 100 clicks from solo ad providers which I haven’t bought from in the past. Then if I find that they send quality traffic (if my conversion rates are staying high with their traffic), I may then purchase higher number of clicks from them. But it is also important to note that the more you promote your squeeze page, no matter how unique it originally was, it will soon lose some of its “newness”, you will need to keep testing and changing it up to keep your conversion rates higher. 

The more you promote it, the more people will see it, which means the more people will by-pass it. When purchasing a solo ad, you may also want to consider sending the provider a prewritten email that they can send to their list. For the most part, solo ad providers will write their own email to send to their list, but it’s often a good idea to send them something anyways so that they can quickly understand what your page is about, allowing them to easily write their own email. Once you understand all of the above about solo ads, you can now go out and find solo ad providers. There are three main places where I look for providers within the internet marketing niche. The first would be the Warrior Forum under the Classified Ads section. What’s great about this is that you can see real reviews of previous buyers, which makes it a lot easier to spot a good seller. 

The other two places would be Skype and Facebook groups. These two are a bit harder to find, as they often require you to have been invited to the groups. But once you have purchased a few solo ads from the Warrior Forum, you will then start seeing and hearing about these other places, and you can ask sellers or other buyers where they look and if they can invite you into any groups. 11 But when you are looking for solo ad sellers there are a few things to be aware of. First would be to learn how they built their list. Anyone can go out today and download thousands of email addresses, but if those email addresses where not legally added to their autoresponder account by the person behind the email address, then that would be illegal to do. 

Make sure that anyone you purchase from has built up their list one email address at a time, having people opt-in to their list. Second, make sure that most of their subscribers are from tier 1 countries, United States, Canada, Europe, and Australia. These are the most valuable subscribers, they will be more likely to purchase form you in the future. Third, make sure that you can see reviews from other buyers. If the solo ad seller is new, that doesn’t necessarily mean that their traffic won’t be great, but it does mean that you will want to be a bit more cautious. Often you can ask for a lower price if they cannot provide many reviews for you to see. Fourth, check to see if they will be sending your link to some of their buyers on their list as well. If you can have it sent to buyers, those subscribers are worth a lot more than non-buying subscribers. It may cost you more to send to them, but consider doing so as those subscribers have proven that they are capable of purchasing products.

 If the solo ad provider does not freely give out the above information, you should ask them for it. Message them politely to confirm the information. If anything seems suspicious, don’t purchase from them. The last thing to understand is that prices for solo ads will vary. You can find 100 click solo ads for $30, but you can also find them for $70. If a solo ad seller provides quality traffic and has repeat customers, they will probably raise their rates, so don’t discount a seller just because they may seem expensive. Although the upfront cost might be higher, you may end up with a lot more one-time offer sales. I mentioned that I like purchasing solo ads because they can deliver quick traffic, and that’s the truth! You see, you don’t have to purchase one solo ad and then sit back and wait for it to be delivered until you purchase another solo ad. 


Solo Ad Swaps:

This section is all about free solo ads, getting a solo ad for no-cost because once you have about 500 subscribers you will be able to start sending clicks to other people in exchange for them sending clicks to you. Following basically the same ideas as purchasing a solo ad, you will want to seek out solo ad swap partners who are willing to send clicks to your squeeze page at the same time you send clicks to their squeeze page. Like I mentioned, you will need a list of at least 500 subscribers to do this, to be able to send clicks, but once you are able to send at least 50 clicks, then you can start swapping clicks. At first you will not be able to receive a lot of clicks because you will be unable to send many clicks, but over time your list will grow and you will begin to be able to send more and more clicks, resulting in being able to receive more and more clicks. 

This is a great way to build up your list at the same time as you are buying solo ads. You can swap and buy solo ads at the same time, not with the same solo ad provider, but with multiple providers. You can find solo ad swap partners the same way you would a regular solo ad, but mostly through Facebook and Skype groups. Once you have successfully delivered a few swaps, ask your swap partner who else they would recommend to you to swap with. 

This is the quickest and best way to get more swap partners. However, once you start sending solo ad swaps to your emails list you will need to take care to make sure that what you are promoting to your list is not only relevant to your list, but that it also contains good content. Before you send a solo ad swap email, make sure to sign up on your partners squeeze page to test it out. 

There will be times when you notice that maybe their pages are broken, or maybe they are promoting a product which you do not like. These things can only be noticed if you join their list. Whatever you send to your list, whether that’s a solo ad swap email, pure content email, or your own promotional email, make sure that it contains good content and the link in the email takes your subscribers to good honest pages that will actually help them. 

Maintaining a good relationship with your list is critical to your long-term success. 13 Solo ads and solo ad swaps can bring you in a lot of subscribers, so make sure to consider using them from the start. But now let’s get into a few other methods.


Free WSO:

If your niche is within the internet marketing niche, then pay attention to this section here. “WSO” stands for Warrior Special Offer, which is a promotional area within the Warrior Forum. Products listed here are geared towards internet marketers, and with the Warrior Forum being one of the top internet marketing forums, this is a great place to advertise your products. 

For a listing fee of $40, you can put publish a WSO. Similar to a solo ad (which on average costs $40 per 100 clicks), you may see similar results with posting a WSO, but you may also see a lot greater results as well. But due to the WSO being in a forum where posts move down the page and onto the next page according to how many new posts there are, you can’t be guaranteed any number of clicks or sales/sign-ups. 

Sometimes you may see a few results, while other times you can see massive results. 99% of WSO’s are paid products, usually lower priced at about $10. So what I am suggesting you do is to post a FREE WSO, don’t charge for it. Since most are paid, having something there for free can gain a lot of attention because it’s different. 

One thing to always keep in mind in marketing is to try to be different, stand out from the crowd. Posting a WSO that is not going to cost anyone money to get is being unique. The product you post will need to be 100% your own, nothing re-worked or that you may have resell rights to. All WSO’s need to be your own creation. Because of that I understand that it may take some extra time to put something together, but trust me, it never hurts to have something totally your own. Even after the WSO is posted, you can re-use the product wherever and however you want to. 

If your free gift that you are using for your squeeze page is your own creation, consider using that. Otherwise, spend a few hours creating something yourself. It can be a simple 14 PDF report, videos, graphics, or anything that is on a hot topic. The more that people are talking about a subject, the hotter it is, the better results you will see from you. Look around the forum to see what other people are talking about, see what questions are being asked. Then do a little research to find the answers and create a simple product about that. 

You will then need to write a sales letter for the product on the WSO thread. This will entice viewers to want your product. If you write the sales letter the same way you would write it for a paid product, the better chances of the viewer’s seeing that and assuming it is a paid product. Imagine what their reaction will be when at the bottom of the sales letter they discover that it’s free! The next step will be to redirect the download button to your squeeze page for them to opt-in to. 

You may need to create a new squeeze page for this as your original one may not suit the free WSO that well. But again, that’s why I like using Optimize Press with WordPress, as it’s super easy to create a new squeeze page. Once they opt-in to the list, redirect them to the download page for that product, and also send them some follow-up emails as mentioned earlier. 

What about your one-time offer? Well, you can use one for this too. You can either replace the redirect download page with an offer, or you can use your first follow-up email to tell them about the OTO. You can even use other WSO’s that you become an affiliate for to use as the OTO. Either way, you will want to still use an OTO to help offset the cost of posting the WSO itself. But here’s something slightly different that I want to mention. 

This free WSO method will build you a list, just like the other methods will. But, what if you charged a small amount of money for your WSO product instead of giving it away for free? I’m not talking about charging the same price as a normal product would be charged at, but something small, for example $1 - $5. Why would you want to do this? Building an email list of buyers is a lot more valuable than a list of subscribers who have not yet proven that they are able to purchase something. By offering your product for a very low cost you will be building a list of subscribers who are capable of spending money online, at the same time as not turning many people away because of a higher price point. 


Other List Building Methods:

The above methods are what can bring you the most subscribers in the least amount of time, but there are still other ways that you can build a list, so I wanted to still mention them. List building methods that use blogging, social media (Facebook, Twitter), and YouTube videos, are fantastic ways to help supplement your overall list building, but they are not the quickest ways to go about list. 

You can build a big list using a blog to attract traffic, having your opt-in form on the side of your blog. But the problem with blogging to build a list is that you need to spend time to build up traffic to your blog. It will most likely take several months before you can start seeing a significant amount of traffic, therefore it will take even longer to build up a nice size email list. Facebook and videos are similar. 

You can build email lists with them, but you will not see immediate results. You will need to first build up a following in Facebook and YouTube and then redirect visitors to your squeeze page to add them to your list. What I would recommend would be to use these other methods to help build your list in the long-term, don’t do it for quick results or else you will be disappointed. 

Realize that your overall marketing efforts should contain these other methods (and others too) for the most impact in the coming months and years, but if you are trying to build your list to 500 subscribers quickly, then focus on the first mentioned methods.